To figure out what motivates you when starting a business, you need to get clarity on why you're doing what you're doing, what you hope to accomplish, what the risks are, and what you expect the payoffs to be. This is what will keep you centered and focused when you face challenges during the process.
It can be difficult to figure out your motivation, though, especially if you haven't taken time to boil down to the basics before. There are a lot of things that may motivate you, and you may be motivated by several different factors. The key is knowing what your most powerful motivators are, and using them to overcome challenges as you embark on your small business journey.
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