10 of which are outlined below. Choosing the proper one (or ones) for your business will depend on the type of business you own, your available resources, and how much money, time and resources you're willing to invest all over again. If you're ready to grow, take a look at these tips.
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Open another location. This is often the first way business
owners approach growth. If you feel confident that your current business
location is under control, consider expanding by opening a new
location.
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Offer your business as a franchise or business opportunity. Franchising
your business will allow for growth without requiring you to manage the
new location. This will help to maximize the time you spend improving
your business in other ways, too.
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License your product. This can be an effective, low-cost
growth medium, particularly if you have a service product or branded
product. Licensing also minimizes your risk and is low cost in
comparison to the price of starting your own company to produce and sell
your brand or product. To find a licensing partner, start by
researching companies that provide products or services similar to
yours.
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Form an alliance. Aligning yourself with a similar type of business can be a powerful way to expand quickly.
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Diversify. Diversifying is an excellent strategy for growth,
because it allows you to have multiple streams of income that can often
fill seasonal voids and, of course, increase sales and profit margins.
Here are a few of the most common ways to diversify:
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Sell complementary products or services
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Teach adult education or other types of classes
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Import or export yours or others' products
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Become a paid speaker or columnist
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Sell complementary products or services
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Target other markets. Your current market is serving you well.
Are there others? Probably. Use your imagination to determine what
other markets could use your product.
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Win a government contract.
One of the best ways to grow your business is to win business from the
government. Work with your local SBA and Small Business Development
Center to help you determine the types of contracts available to you.
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Merge with or acquire another business. Two is always bigger
than one. Investigate companies that are similar to yours, or that have
offerings that are complementary to yours, and consider the benefits of
combining forces or acquiring the company.
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Expand globally. To
do this, you'll need a foreign distributor who can carry your product
and resell it in their domestic markets. You can locate foreign
distributors by scouring your city or state for a foreign company with a
U.S. representative.
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Expand to the Internet. Very often, customers discover a
business through an online search engine. Be sure that your business has
an online presence in order to maximize your exposure.
Article from SBA.gov.
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