"Seminars/Open House Events" are
great opportunity to gain a face time with your key existing and prospective customers
and as well get your company's product/service circulating. If the event is
properly planned you should get a good turnout and possibly media coverage but
for seminars, limit the attendance and charge a fee. A fee gives the impression
of value. Free often connotes, whether intended or not, that attendees will
have to endure a sales pitch.
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