There’s a misconception that all entrepreneurs are
extraverts — boisterous or bubbly personalities who are always the life
of the party. But they’re not. And even those who are extraverted can be
shy.
There is a distinction. Introverts feel rejuvenated after they take
time to be alone. They often enjoy quiet activities like reading their
favorite book or spending time with a close friend. On the other hand,
extraverts like to spend their free time amongst people, but shy ones
are less likely to open up to a new acquaintance right away.
Shyness doesn’t have to be debilitating nor does it disqualify you
from becoming successful. In fact, shy entrepreneurs have one big
advantage over their extraverted counterparts: they almost never
overtalk or overshare. Effective listening is the most important skill
any entrepreneur could have and it’s a talent that comes very naturally
to individuals who are shy.
If you consider yourself a shy entrepreneur, here are some ways you can cultivate your strengths.
1. Show, don’t tell. If you’re naturally shy, you
most likely don’t enjoy public speaking, even on a small scale in a
boardroom. Don’t risk embarrassment by trying (and most likely failing)
to pitch an executive off-the-cuff. Instead, when you pitch a client, show
them what you can do for their business. Create a presentation that
speaks for itself and doesn’t rely so heavily on your ability to make
the perfect pitch.
2. Prepare, prepare, prepare. Write and practice
your elevator pitch before you ever need it. You never know who’ll run
into on the way to lunch or as you wait in line for coffee. If you get
the opportunity to introduce yourself to a potential client or investor,
simply deliver your speech as if you’re speaking to a friend. You’ll
come off more natural the next time you need to introduce yourself and
your company to a group.
3. Hire your employees wisely. You are your own best
business card, but it doesn’t hurt to have a strong sales team to back
you up. Especially for positions in marketing and sales, hire people
whose strengths are your weaknesses. Make sure the people you hire share
your vision but embody skills you lack.
4. Use technology to your advantage. If you’re
extremely shy, try having a meeting with your your clients via
technology. You may be more relaxed and find it easier to communicate
through IM, Google Hangout and Skype. You’ll be more comfortable if you
plan to follow-up with a face-to-face interaction.
5. Show genuine passion. Real passion, the kind that
makes your eyes light up and drives you to keep working, is contagious.
Your passion for your business and your customers will set you apart
and make others notice you. Skip the small talk about the weather and
share your passion with others. Share with your clients and customers
how and why you started your business and what you love about it.
6. Push outside your comfort zone. It’s not always
about who you know, but who knows you. Even if the thought of attending
networking events makes you feel uneasy, attend them anyway. Make a goal
to attend one or two every month. Introduce yourself to at least one
new person at each event. You may be surprised at the number of doors
you’re able to open simply by being at the right place at the right
time.
Credit to Jacqueline Whitmore.
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