Getting your house in order is vital before going after
game-changing growth. A firm grasp of financial health should be first on the
agenda before growth.
Most business owners dream of expansion and are working
towards developing their market big enough to merit business growth.
Whether it’s growing your business by taking on more
clients, offering your services to more people or opening up a second or third
shop, expansion is a sure sign of success – why wouldn’t you want your
livelihood to grow?
However, it can’t be something you just decide overnight.
Business expansion takes a lot of forethought and consideration – there are
various factors that need to be added to the equation before you go ahead and
expand your reach, including financial, logistical and emotional aspects. Work
carefully through the following before taking those next, all important, steps:
Make sure that you do your research in advance so that you
know that there’s a market waiting for your business expansion. If the
opportunities aren’t there for you to expand, there’s little point investing
your time, effort and finances into something that may not work. Do your sums
carefully too – if the rising overheads overtake the potential profit, you
could land yourself in deep water.
Check your finances.
If your personal and business finances won’t allow expansion
comfortably, don’t do it. You can find out what your credit score is with the
CreditExpert credit score website, so check that everything is in order with
your personal finances before you consider investing more in your business.
Research how much it will cost to expand. Will you need the
help of an investor, or a bank loan? If you’re looking to the bank to help fund
your business growth you’ll need a healthy credit history. Or can you afford to
fund the growth yourself?
Work out how much extra will you be spending each month on
overheads (particularly important if you’re expanding over another site, where
the cost of new premises will obviously bump up your monthly expenditure).
Perhaps you’re a freelancer hoping to expand by hiring a staff member to help
you keep on top of the work – have you accounted for their wage? There’s plenty
to consider before you make your decision and, while expanding your business is
an exciting prospect, it’s important to look at all the potential pitfalls
before taking the plunge.
Put a financial plan in place.
Once you’ve looked at your finances, you need to make sure
that there’s a solid financial plan in place for funding your business growth.
Whether it’s for your eyes only or you’re planning to present it to a bank or
financial provider with the aim of gaining some financial support, a clear,
concise plan can help you and other relevant parties to understand your
business finance requirements more clearly.
Expand at your own pace.
It’s important not to get carried away with your plans for
business growth. Wait until you are completely ready for the best chance of a
successful expansion. Make sure that you continue to visualise your goals and
don’t get side-tracked by worrying about other people’s expectations, or what
your competitors are doing.
The key to a good business is ensuring that what you deliver
is of the best quality. Don’t allow your standards to lower by growing too
fast. Make sure that you are walking to the best of your ability before you try
to run.
Remember that customers come first.
Don’t forget the customers you already have when you’re
planning to expand – after all, a bird in the hand is worth 10 in the bush.
Your customers and clients are what are making your business a success at the
stage it is now, so keep them in mind and check that you can still deliver your
products or services, to your usual standard, during your expansion.
If you feel that the return on your investment will be worth
the time, money and energy that you will be devoting to expanding your
business, start researching to make it a reality.
Credit to GB.
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